A2B

User Interface / User Research

Toolkit
Adobe XD ∙ Adobe Illustrator ∙ Miro

Timeline
Aug 2022 – Nov 2022

Encouraging sustainable travel

Sustainability through public transit and walkable cities is something I am passionate about. Much of my generation in the United States has grown up in areas with no public transportation options, but today, many are realizing the efficiency and impact made by using it.
Bus and rail schedules can often be confusing, leading to discouraged users who might opt to use a car. Through smart features emphasized on public transportation, A2B aims to make your trips efficient and sustainable – to help you get there better.

Process

Early sketches, prototypes, and moodboards for A2B helped create a strong foundation for the app's concept. By establishing the user's needs, building the app becomes a much smoother process – the function is clear. From there, unique touches are added to enhance the experience.

Modern – not boring

The interface design blends modern sleekness with youth and livelihood. It's the ease and satisfaction of simplicity for all users that draws one in, and touches of joy which keep that attention.
With a Gen Z audience in mind, pops of color are employed through the simple layout, and bright isometric illustrations sit at the bottom of some screens.