Cash is Best

Animation

Toolkit
Adobe After Effects ∙ Adobe Illustrator

Timeline
Feb 2023 – Mar 2023

Empowering viewers

PSAid is a national contest that invites creators to make PSAs about the importance and benefit of donating cash as opposed to unsolicited items. In national disasters, cash helps a wider, diverse variety of people and can provide assistance to everyone who needs it.

This animation was a submission for the contest. Opting for a bright, friendly, modern style, I highlighted just a few of the different people that cash donations would help. It was crucial to focus on the positives of donating cash, rather than the consequences of not.