Logo Design

USA Pickleball:
Dinks for a Difference

Toolkit
Adobe Illustrator ∙ Adobe InDesign

Timeline
Aug 2024 – Nov 2024

Design for a cause

Dinks for a Difference was a special celebrity pickleball match hosted by USA Pickleball, bringing together communities to support a meaningful cause. This event not only showcased the excitement of the sport but also raised awareness and funds for important charitable initiatives. With celebrities like Joey Fatone, Mayci Neeley, Jake Plummer, and Amy Van Dyken taking the court, Dinks for a Difference captivated a wide audience, both in-person and on television.

To capture the spirit of competition and community, I designed a bold, energetic logo that embodies both the sport and the event’s philanthropic mission. This logo was used for all marketing collateral for the event.

 

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A lasting impact

The logo’s design incorporates a paddle shape with a striking red ribbon, symbolizing the charitable cause. A cactus element adds a distinctive Arizona touch, grounding the design in its desert roots. The sporty, dynamic aesthetic ensures the logo stands out while maintaining a professional and engaging look.

More than just a visual identity, the Dinks for a Difference logo serves as a symbol of impact, bringing attention to the event and its purpose. Its bold yet approachable design helps create excitement, encourage participation, and leave a lasting impression on players and supporters alike.

logo

Watch the logo in action in this video by USA Pickleball:

About

This project was completed during my time at The James Agency.

Logo Design
Alyssa Herrera

Creative Oversight
Victoria Whitcomb

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Made with 🩵 by Alyssa Herrera