Print Design, Digital Design, Branding
Hotel Valley Ho
Toolkit
Adobe Illustrator ∙ Adobe InDesign ∙ Adobe Photoshop
Timeline
Jun 2024 – Jan 2025
Designing for a Scottsdale icon
Hotel Valley Ho is an iconic mid-century modern gem in Scottsdale, Arizona, known for its vibrant history, stylish design, and luxury amenities. As part of their marketing efforts, I collaborated with our team's art director to develop and expand their refreshed brand identity through printed magazine ads, marketing collateral, paid social ads, and digital display ads.
Our team played a key role in helping Hotel Valley Ho exceed their marketing goals, driving significant growth in revenue, bookings, and website traffic.
A pop of print
Alongside digital assets, I also designed visually captivating print ads that highlighted the hotel's unique blend of historic charm and contemporary elegance.
These ads can be found in popular Arizona magazines such as Paradise Valley Lifestyle, Paradise Valley Stroll, and Phoenix Home & Garden.
Always iconic
Through thoughtful design and strategic branding, I contributed to a fresh and elevated visual direction for Hotel Valley Ho, reinforcing its reputation as a must-visit destination for both travelers and locals alike. This brand continues to expand and I'm pleased that I contributed to these projects.
About
This project was completed during my time at The James Agency.
Print Design, Digital Design
Alyssa Herrera
Art Direction
Nichole Hawes
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