UI/UX
Toolkit
Adobe XD ∙ Adobe Illustrator ∙ Miro
Timeline
Aug 2022 – Nov 2022
Sustainability through public transit and walkable cities is something I am passionate about. Much of my generation in the United States has grown up in areas with no public transportation options, but today, many are realizing the efficiency and impact made by using it. Bus and rail schedules can often be confusing, leading to discouraged users who might opt to use a car. Through smart features emphasized on public transportation, A2B aims to make your trips efficient and sustainable—to help you get there better.

Early sketches, prototypes, and moodboards for A2B helped create a strong foundation for the app's concept. By establishing the user's needs, building the app becomes a much smoother process – the function is clear. From there, unique touches are added to enhance the experience.



The interface design blends modern sleekness with youth and livelihood. It's the ease and satisfaction of simplicity for all users that draws one in, and touches of joy which keep that attention.
With a Gen Z audience in mind, pops of color are employed through the simple layout, and bright isometric illustrations sit at the bottom of some screens.

This project was completed as part of my studies at Arizona State University.
UI/UX Design
Alyssa Herrera
Creative Oversight
Meryl Pritchett, Alfred Sanft
What's next?
Got You Covered EntertainmentWeb Design, Logo Design, Branding
Hotel Valley HoPrint Design, Digital Design, Branding
Be Well FamilyPrint Design, Digital Design
USA Pickleball: Dinks for a DifferenceLogo Design
Center for Work and DemocracyWeb Design, UI/UX
Einstein Bros.Web Design, UI/UX
PSAidAnimation