Web Design, Logo Design, Brand Development

Got You Covered Entertainment

Toolkit
Figma ∙ Adobe Illustrator ∙ Adobe InDesign

Timeline
Oct 2024 – Feb 2025

In with the new

Got You Covered Entertainment is a leading force in Arizona’s entertainment industry, renowned for sourcing top-tier talent and serving as a one-stop shop for all things entertainment. However, outdated branding and a poorly designed website made it challenging to attract new clients and stay competitive.

To revitalize their presence, we crafted a fresh logo, cohesive branding, and a modern, dynamic website designed and developed by our web team. The result is a striking online presence that sets Got You Covered apart, reinforcing their reputation as a premier entertainment provider.

Starting with purpose

Recognizing the challenges posed by their outdated branding, we set out to create a fresh, modern identity that better reflects Got You Covered Entertainment’s energy and professionalism. We focused on developing a visually compelling brand that would resonate with potential clients while maintaining the company’s established reputation.

Key objectives

1
Create several logo options that encompass Got You Covered's services and values

2
Produce a cohesive, beautiful brand based off of the chosen logo design

3
Design fully prototyped homepage and key pages that expand on the brand

Building the brand

Our first step was crafting a black-and-white logo. This allowed us to focus on the overall brand identity before introducing color. I worked on producing logo options in collaboration with our team's art director, and the client chose a circular shape integrating the letters "GYC", complete with playful sparkle shapes to represent the magic of the experiences they create.

Next, we presented a range of color options to establish the brand’s visual direction. By crafting a brand moodboard and exploring different palettes, we ensured the final selection aligned with Got You Covered Entertainment’s vibrant and professional image.

Bringing it to life

To showcase how the brand would come to life online, we designed distinct homepage concepts. Each variation demonstrated different applications of the branding, helping the client visualize how their new identity would translate across digital platforms. I designed and fully prototyped these homepages in Figma, ensuring the client had the most accurate viewing experience.

Homepage

After presenting the homepage designs to our client, a direction was established and we moved into finalizing the homepage and key interior pages. The design prioritized intuitive navigation and engaging visuals to enhance user experience.

Once the designs were complete, we handed off the project to the web development team. After a thorough review and testing phase, we successfully launched the new website in February 2025, giving Got You Covered Entertainment a powerful online presence that attracts and converts clients. The website is currently live—feel free to explore (and book some incredible talent)!

View website